Engagement Season is between Thanksgiving and Valentine’s day because it gives many opportunities to propose. Over 35% of engagements happen during this time.
A few critical dates in which proposals can happen during engagement season:
- Black Friday
- Christmas Eve
- Christmas Day
- New Years
- Valentines Day
Plan Things Out
One of the first things you want to do is plan the time frame you want to propose. If you are hiring someone to document it as a surprise, then you will need a specific date and time. If you are going to do it on a whim during a certain day or moment, then you need to plan your time for purchasing the ring. I would give at least 2 weeks to 1 month of lag-time in between having the ring in your hand to actually proposing. The reason for this is in case you change your mind about a certain setting or style, possibly a slow-down in shipping, or some other unexpected issue. Usually, stores also give you a 30 to 90-day return policy so if things do not go your way, you will always have the option to return the ring.
Before you select your diamond engagement ring you should go to stores and research online at the diamond rings you like or do your homework on your girlfriend (which you should have been doing for a while) about the rings that she likes. Take notes about the cost and just mental visual pictures. This stage is basically helping you get your comfort zone up to speed. You are not ready yet to make the purchase.
I would recommend you attend 2-3 actual stores and look at things (whether you did it with your girlfriend or yourself) it is a good idea to do both if you have the option. When you are alone, you may have the option to ask other sensitive questions that you may not want to ask in front of your girlfriend such as how to save money in certain areas when buying the diamond.
Doing Your Homework
The next step is to start reading and learning. This is the essence of FindMyRock.com. I have many informational articles and videos about very specific diamond nomenclature and things that you won’t find anywhere else.
Read up, study, and learn about diamonds to make sure to understand what you are buying. Do not go in blindly and get ripped off on your diamond purchase. Learn about pricing structures and grading reports. You can use my book The Round Diamond Buying Guide to help you if you want an in-depth quick course on buying a Round Brilliant Cut. If you are looking to price compare diamonds, check out my Diamond Price List that reveals wholesale pricing information. ( Remember this price list is usually 20-30% or more below the retail rate).
After you study and learn about diamonds, you should be ready to execute the purchase.
Make the Purchase
To make a diamond purchase it is not to difficult. It is like buying anything else that you had to do some homework on such as a car or a house. The only difference is with a diamond you are solely relying upon Diamond Grading Reports as some of the quality aspects of the diamond can not always be seen.
Whether you are purchasing online or in the store, remember that typically in the store you will pay a higher premium this is because of the education level and customer service you will get at a retail store. They bring a sense of added value and they can help you resize the band if needed.
Pay close attention to the return policy, payment policy, the Diamond Grading Report (often referred to as the certificate), upgrade terms, and other little tidbits. Be an aware consumer and ask as many questions as needed. (The people behind the counter are used to it as most people do not fully understand diamonds).
Once you are set and confident on your purchase, it is just a matter of swiping your credit card or doing a money transfer and you will have your diamond engagement ring.
When you have the diamond in your hand, it is best to get acquainted with it. What I mean by this is hold it for a few minutes every day and move it around your fingers and hands because you will be nervous prior to proposing. You do not want to be unfamiliar with the ring, its weight, dimensions, and have an accidental drop. Just like driving a car, you want to be acquainted.
You can have your diamond ring appraised if you wish, or have it cleaned before the proposal day. Just make sure everything is in alignment and plan ahead giving you room for hiccups. Don’t delay and procrastinate on this one – time ticks fast when your heart is beating faster.